March 18, 2025

My Garden and Tess

I have a small garden. I'm growing tomatoes, red and purple bell peppers, cantaloupe and herbs. The season for tomatoes is almost at an end, and the peppers are coming along.  We have a dog named Tess. She's a small Newfoundland, she can rest her head on the kitchen table while standing on the … [Read more...]

Here’s A Quickie You Need To Do

I saw a presentation yesterday that reminded me of a key marketing point that too many people forget about. The presentation was very good, but the handouts used what I call "industry speak" or tech speak. You have it when you have to ask what a term means. If the person is nice, he or she will … [Read more...]

Guess what?

When you communicate with your customers, don't think about your needs. They don't care about you. With that said, when you communicate with them (it should be at least once a month), you need to enter the conversation that is going on in their minds at the time. If you don't, your messages will … [Read more...]

Yes, I Have A Friend

Good Morning I was having lunch with a good friend yesterday, and we got talking about the subjects lines I use in these weekly tips. He said that they are just on the edge, that they make you stop and wonder. Let me ask you a question: How many emails do you get in a day? As you scroll … [Read more...]

Special Offer – Now Get Your Business To The Next Level.

I am now offering my consulting (marketing) services to 10 businesses. I am offering 8 hours of service per business. This is your chance to move your business to the next level. I am offering these services for the ridiculously low fee of $500 for 8 hours, WOW! (a savings of $700). The reason … [Read more...]

Why You Should Hire Me

I got a call yesterday from someone who read the email I sent out on my offer of 8 hours of consulting for only $500. They understood that I can help them develop a marketing plan and budget and even get them started on it to help them bring in more customers. But what they wanted to know was why … [Read more...]

Get the word out

 Need a quick way or two to get the word out about your business or a summer sale?  If you have the email addresses and the permission to do so, you can email your customer base. Use a program like Constant Contact or Mail Chimp or one of the others. (Check out the cost and look for free trial … [Read more...]

Are you standing around with baited breath?

Did you or someone you work with ever make the comment, "We contacted them once, and they did not respond; why should we waste money contacting them again?"  Because the truth is, people are not standing around with baited breath waiting for your message to arrive. I'm sorry, but it's … [Read more...]

Hello, Hello, Anyone Out There? Hello?

Is everyone on vacation already? Sometimes it seems that way. You talk to customers and all they can think about is their upcoming vacation; if they are not already on vacation physically, they're mentally on vacation.  OK, I'm not being nice, but you understand what I'm saying.  In my part … [Read more...]

Here’s The Secret To Getting More Business!

Good Morning   Business owners want to know the "Number 1 Secret" that will get them more business through the door. With this one strategy they will jump ahead of their competition and put money in the bank. It's the key to unlocking everything.  Well the secret is that there is no one secret. … [Read more...]