Good Morning Contact First Name A client sent me an email asking about the post office's Every Door Direct Mail program (EDDM). Someone told them about it and they wanted my opinion about it. Before I tell you what I said, some basic background about the client: They sell a product to a very … [Read more...]
How to make your football program ads get you customers
August 28, 2014 by
Good Morning Yes, it's back to school time! This is the time of year that as business owners we get all those phone call and letters asking us to purchase "ads" in all kinds of school publications, like the football program. You have two choices when you purchase "ad space." You can … [Read more...]
A Mommieism that’s true
July 3, 2014 by
Good Morning Remember when your mother said, "If everyone else jumped off a cliff, would you go along with them?" Usually it was something you wanted to do, and yes, all your friends were doing it and you wanted to fit in. Right? Nowadays, we do the same thing. We see our competition … [Read more...]
Your Customer Is
June 19, 2014 by
Good Morning Wednesday, I went to an after hours mixer held at Miguelito's that was sponsored by the HEB Chamber. While I was there, I met Suzy Black, CNC, of Hidden Youth Wellness Center. We started talking, and she asked me how much it would cost to send out some post cards. I gave her a … [Read more...]
Money Mailers Ads How To Make Them Better
June 12, 2014 by
First Name Wednesday I got a Money Mailer (registered trademark) envelope in the mail. I opened it and went through it. What I found was that not every business (22) used both side of the paper to get their message across (33 did). I have a feeling that the 22 could not justify the expense vs. … [Read more...]
