Good Morning My good friend Lisa Weber, RDH (Registered Dental Hygienist) and dental coach who is known as the $600kRDH (www.The600kRDH.com) sent me some critical questions a dentist's website NEEDS to answer. I reworked them to fit your business. These questions need to be answered to make … [Read more...]
Build Life Time Value In Your Customers
April 10, 2014 by
Good Morning One of the main themes of GKIC and the Marketing & Money-Making SuperConference, as well as what a friend and I talked about yesterday, is that you make a sale to get a customer instead of getting a customer to make a sale. What??? Most businesses go after customers to … [Read more...]
The Wheel, The Wheel
April 3, 2014 by
Good Morning I was going to write about what I learned at the GKIC Marketing & Money-Making SuperConference, but I got a phone call the other day that would make a better marketing tip. The call was from a friend who helps out a non-profit organization. He heard about another group that … [Read more...]
Easy Way To Get More Sales , But You Won’t Do It!
March 20, 2014 by
I've taken a new approach when helping owners advertise/market their business. I will be real honest with them and tell them what they don't want to hear: If you want to get more sales, then you are going to have to spend money to get them. That means you have to be willing and able to do so. Also I … [Read more...]
Don’t Be Wimpy , Grow A Pair!
March 13, 2014 by
Good Morning Do you want your advertising to work, I mean really work? Do you want to get your customers to spend more money and do it more often? Then you need to make your ads bold and plainly to the point. Tell people why they should buy from you; give them a real reason. Make it easy … [Read more...]
Media Mistake in Marketing Your Business
January 30, 2014 by
Good Morning For the past two weeks I've written about developing a profile of your best customers, finding more of them and sending your personalized message to them. Now, let's cover the last big mistake - media. You have to match the media to your audience. Let me say that again: Match … [Read more...]
