Good Morning , A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]
Headline The Most Important Part Of An Ad
May 28, 2020 by
Good Morning I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]
Hunter or Farmer
March 5, 2020 by
Good Morning (Contact First Name), Spring is around the corner. This Sunday (really Saturday night) we move the clocks forward by an hour, giving us an extra hour of daylight in the evening. I like the daylight in the evening so I look forward to it. Yes, I know all the arguments against, but I … [Read more...]
Facebook, Google & Your Business
September 12, 2019 by
Good Morning On Monday it was announced that attorneys general from 48 states plus Puerto Rico and the District of Columbia were starting an investigation into Google and a number of attorneys general along with the Department of Justice were also looking into Facebook and how the companies have … [Read more...]
