November 22, 2024

Business Owners, Why Do You Keep Wasting Money On Social Media Marketing?

Good Morning You may have been told that you need to be marketing on Facebook, Twitter, Linkedin, Google+, Pinterest, Texting and all the rest if you want more business. Social media is the way to make sales, you were told. That might true for a very few businesses. A June 2014 poll from Gallup … [Read more...]

What The Post Office and Printers Will Keep From You So You’ll Waste Money

Good Morning Contact First Name A client sent me an email asking about the post office's Every Door Direct Mail program (EDDM). Someone told them about it and they wanted my opinion about it. Before I tell you what I said, some basic background about the client: They sell a product to a very … [Read more...]

What I learned at the GKIC Info-Summit

Good Morning I'm back from my week in St Louis at the GKIC Info-Summit. Allow me to share a little of what I learned. There is more and more information out there than ever before, and most people need someone to sort out and filter the information for them. People need a curator and … [Read more...]

The True Marketing Secret To Getting More Business

Good Morning I get a lot of people asking me how to get more customers at the lowest possible cost. Well, after years of research and learning from other great thought leaders, I can pass on the Number 1 secret to getting more customers. You need to set aside at least 2 hours per week for … [Read more...]

3,650 view to get your message across, how much would you pay?

Good Morning Contact First Name Last month we got our yearly Jewish calendar for the year 5775. This calendar runs from September through September. This calendar goes up in our kitchen and we can see the same ads month in and month out. Last week I got another calendar from the national … [Read more...]

Virginia Tech Study Study Shows Digital Only Marketing/Advertising Is A Dangerous Temptation

Good Morning A lot of companies and organizations have switched from printed materials to going all digital. The ones I've talked to say it's to cut costs. I had a feeling that when they went digital, they lost readership and response. The Internet marketing experts tell us that … [Read more...]