If you really want to find out how little you know about a given subject, just hang out with the real experts. I just spent 3 days with Stephen Beck at his Texas Marketing Roundup. He brought in Paul Evans (who is a great and funny … [Read more...]
1st Contact How To Get More Sales
March 31, 2011 by
The other day I got a card from Dean Killingbeck. It had some great sales statistics. I also heard some of the same from national bestseller author of 'The Ultimate Sales Machine' and speaker of marketing, sales and business success Chet Holmes*. 48% of sales people never follow up with a … [Read more...]
A Big Mouth Might Not Be Big Enough
March 3, 2011 by
My father owned restaurants most of his life, all kinds from greasy spoon to tablecloth with full bar. When he opened his last one, he sent out invitations to his grand opening. He sent them to any- and everyone we knew. Later he put in a stage and had bands come in to play on Friday and Saturday … [Read more...]
Why You Want Just 1 Person To Read Your Ads
February 10, 2011 by
Many business owners simply don’t understand good marketing and advertising. Although marketing and advertising goes out “en masse” to thousands of people at once, it is read by one person at a time. For some reason, business owners seem to overlook this important distinction. When you write your … [Read more...]
