January 10, 2025

How To Make Your Web Site A Marketing Machine For Your Business

Good Morning Last week I gave you the critical questions that your website needs to answer. I got the questions (I reworked them to fit your business) from my good friend Lisa Weber, RDH (Registered Dental Hygienist) and dental coach who is known as the $600KRDH (www.The600kRDH.com). This … [Read more...]

Does Your Web Site Answer These Question To Turn Vistors Into Customers?

Good Morning My good friend Lisa Weber, RDH (Registered Dental Hygienist) and dental coach who is known as the $600kRDH (www.The600kRDH.com) sent me some critical questions a dentist's website NEEDS to answer.  I reworked them to fit your business. These questions need to be answered to make … [Read more...]

Save money and get customers

Good Morning Want to save some money? Do you send out newsletters, sales letters, flyers or maybe post cards to your customers and prospects? If you're not, why not? Do you send out 200 or more of them? If you do, then you can cut your postage in half. By sending your mail as Automation … [Read more...]

Developing a better sales message

Good Morning Last week I wrote that you need to develop a profile or avatar of your best customer and multiply them. This week: your advertising message to these customers. When most businesses buy ads, they will let the person who's selling the ad and their graphics staff put together the ad. … [Read more...]

People waste a lot of money on advertising

Good Morning I was going through some of my advertising/marketing reference materials to develop a couple of new products and got thinking about why most advertising does not work. Here are the mistakes most businesses make and the correct method. Who are you selling to?  Unless you're selling … [Read more...]

Time To Get Back To Work

Good Morning I hope that everyone had great and restful holidays and you're all ready to get back to work. I've talked to a number of business owners who came back and then realized that they had very little business and plenty of bills due. So with that in mind, … [Read more...]