January 10, 2025

Your customer only want one so why waste the money?

 It happens every few weeks. This time I got three pieces of mail from Printing For Less, a printing and direct mailing company (like what I do, but without the marketing help). Inside the mailing they offered a $250 gift. Now one piece is addressed to me, Phil Freedman, owner, Freedman Co. The … [Read more...]

You want to go whale hunting !

Good Morning Hunting for whales using dog whistles? What? I'm mixing metaphors or will be. Let me explain. A whale, to use the Las Vegas term, is a big spender. This person is one of your top customers. How would you like to have most of your customers buy like your top ones? It's possible. … [Read more...]

200 Under My Belt

Good Morning Contact First Name Four years ago today I sent out my first marketing tip, September 26, 2009. I have written over 200 tips in that time and would like to thank you for taking time out of your busy day to read them. It has been my hope that you find them informative and helpful in … [Read more...]

Let Me Share What I Learned!

I just came back from my 2-day Mastermind meeting, and one thing most of these million dollar producing business coaches and owners do is mail out a monthly newsletter. In fact I am helping nationally known speaker and author Jase Sounder (www.JaseSounder.com) design and produce his own monthly … [Read more...]

You’re Unique

Congratulations  you are one of the 13 to 15% that open this email each week and read it. That not only makes you unique but also successful. How so you might wonder?  Well you are part of the 13 to 15%  of the people I send this weekly email to that takes the 3 to 5 minutes  to open it and read … [Read more...]

You’re a Fool If You Do It Once!

Good Morning When wanting to advertise, you must plan to reach out to your audience at least 3 to 4 times within a short period of time, say, 2 to 3 months at the most. If you go longer, like once every 30, 60 or even 90 days, then your audience will likely forget you, if not your previous message. … [Read more...]