Good Morning Last week I wrote asking how you reach people who are not searching or surfing social media looking for you or happen to run across your message. Well, no one won; I guess that's what happens when you run a contest just before a major holiday weekend! The answer is you use … [Read more...]
MAKING THE SALE- THE DESCRIPTION, PPC ADS
December 2, 2021 by
Good Morning,The last part of your PPC ad is the 80-character description. When you write your description do not repeat yourself. New PPC ad writers tend to state the same information over and over again. Working your key words into your headline and URL pathways is more than enough.Write like a … [Read more...]
PPC – Benefits and a killer call to action (cta)
November 4, 2021 by
Good Morning ,Last week we wrote about getting more views to your website by using PPC ads. Now we are going to get into a number of tricks for crafting compelling, clickable ads. First up: The basics of every ad, features, benefits and a killer call to action (cta).Ads that sell have compelling … [Read more...]
Losing Your Name
April 15, 2021 by
Good Morning,A few weeks ago I read an article in the newspaper about how candidates in a local election could not get the domain they wanted. In fact someone else not friendly to the candidates had secured the wanted domains. Now the lawyers are involved. This could cost the candidate the election … [Read more...]
A Strategic Advantage Over Your Competition
February 11, 2021 by
Good Morning ,Most of you know me as someone who is knowledgeable about marketing/promoting small businesses, some know me as just a direct mail/mailing expert and a few as an old guy not up to date with the latest internet trends. Well, people are right on 2 of 3. I do try to stay current (as well … [Read more...]
Internet Links?
January 10, 2019 by
Good Morning When was the last time you checked to make sure everything workedon your web site, links on your email, Facebook, LinkedIn, Instagram, YouTube and other social media? I am using a form I developed to analyze a business's marketing needs and decided to link it to another web page I … [Read more...]
