Good Day I'm putting together a marketing first-aid kit for small businesses to use when they need to bring in sales from their past and current customers. While gathering the many items and media for the first-aid kit, I remembered a principle I learned: A business should not be dependent on … [Read more...]
Big Money Here!
January 12, 2017 by
Good Day I talk to a lot of business owners, and one of the things that they seem not to appreciate is the value of their customer and prospect lists. They seem to think that the big money assets of their business is the facility, equipment or inventory. Not true! When businesses buy other … [Read more...]
Lists, Messages and The Mistake
January 5, 2017 by
Good Day I hope everyone had a great Christmas and New Year's. With all your planning for 2017 done, you're ready to start achieving your business goals. One of your goals is probably to increase sales. One of the ways this can be accomplished is to contact your current, past and future … [Read more...]
Productive Asset
November 17, 2016 by
Good Day Enormous Profits! Your most productive asset is lying right under your nose. All you have to do is work it. Most business owners don't. It's your customer database. Yes, if your database is in somewhat good condition, you can extract more revenue than you thought possible. By … [Read more...]
Start Your 2017 Promotion Planning Now Or else
November 10, 2016 by
Good Day Good news: We are moved in and operating at our new location, so stop by and say hi. We're at 951 W Pipeline Rd., Suite 444, (around back by the big parking lot) Hurst, TX 76053. We are only a few weeks from Thanksgiving and the start of the holiday season. Wow, the year has passed … [Read more...]
Your Prescription to Minimize L.C.S. (Lost Customer Syndrome)
September 15, 2016 by
Good Day I canceled a service a while back, and now I'm starting to get email from this company. Not the please-come-back type, but general information type emails. While I was using this company, I did not get any form of communication from them at all. I replied to their email with one of my … [Read more...]
