I have a client who goes after people who want to buy now. He doesn't want to go after anyone who's not ready yet. To be fair, his pool of customers is very large and he only needs a few new customers per month. He can be picky. Not everyone is so lucky. The late Chet Holmes, the national … [Read more...]
Let’s Make Some Money
February 14, 2013 by
Happy Valentine's Day I hope you all will have a very Happy Valentine's Day! Now let's make some money! This week I would like to talk about some of the elements that make for a successful offer. I believe that when you market your business, you should strive to generate a response, whether it's … [Read more...]
I Got A .002% Response Rate, I’m Very Happy and You Would Be Too!
September 13, 2012 by
Good Morning A few weeks ago I mailed out 889 post card promoting my printing and mailing services. So far I have gotten 2 responses and I'm very happy. You see, I don't really care about response rates, and you shouldn't either. Instead, I got better than a 3.5 to 1 return on investment,so … [Read more...]
Getting past the gatekeeper
March 1, 2012 by
I was talking with Kimberly Ball, who's with Documation, about her goal of getting new business. She is going after business that she has tried before with phone calls, emails and notes and gets no response. Now she is doing cold calls to these companies to find out who she needs to talk to. One of … [Read more...]
It’s the summer from …. So how’s your business doing?
August 11, 2011 by
How's your summer going? As I write this, the stock market has gone down another 500 plus points, we're at 40 days with over 100-degree temperatures and most people are not in a buying mood except for what they really need. So what are you going to do to get business in the door? Go back to … [Read more...]
1st Contact How To Get More Sales
March 31, 2011 by
The other day I got a card from Dean Killingbeck. It had some great sales statistics. I also heard some of the same from national bestseller author of 'The Ultimate Sales Machine' and speaker of marketing, sales and business success Chet Holmes*. 48% of sales people never follow up with a … [Read more...]
