I was at a chamber after-hours mixer when a friend who reads these great weekly marketing tips asked me a question: "Are business cards still relevant?" I thought about it, and my answer is yes. For networking or doing business with other business people, the business card is still … [Read more...]
Archives for 2014
Why You Should Love Your Business
August 14, 2014 by
Good Morning Do know the saying "do what you love and the money will follow"? Have you ever really thought about it? Do you really like what you do? If you don't like or have enthusiasm for what you do, it is reflected in your business. It seeps out of you to affect your employees, your … [Read more...]
Your Crisis Is Not Mine!
August 7, 2014 by
Good Morning Contact First Name The other day a client forwarded me an email from their printer explaining that they had some problems and that they would be delayed in getting the materials for my client's mailing to me on time. This was a first! My client (who's a great client) also did … [Read more...]
Bright Business Owners Go After More Than The Low Hanging Fruit, Do You?
July 31, 2014 by
Good Morning Yesterday I sat down and talked to someone I hope will be a new client. He has a new business that is a service business. His customers are mostly businesses. He came to me to do a mailing. We talked, and I explained that we should narrow down his list to maybe 100 top businesses … [Read more...]
Are you forced to send out crap?
July 24, 2014 by
Good Morning I look at the ads I get, and I've seen some crap in the last few weeks. Most of the ads have been developed by the home/corporate office or their ad agency and given to the local branch or franchisee to run with only minor changes. Here are some of the things they do: 1. They … [Read more...]
free report
July 17, 2014 by
Good Morning There are only three ways to grow any business: 1) Increase the number of people who buy from you. 2) Increase the number of items or the amount they buy from you every time they buy. 3) Increase the number of times they buy from you. In the 20 years that I have … [Read more...]
