Good Morning At a leads group I went to we had some extra time and a smaller group, so the leader of the group asked us to tell in more detail who our target market is, not just small businesses, but what kinds of businesses. We have some people in the group who basically do the same thing, which … [Read more...]
My USP
February 2, 2023 by
Good Morning Last week I presented you with three choices for my new Unique Selling Proposition (USP) and asked for your input. Thank you to everyone who sent back suggestions. It really helped. Here is the final version for now of my USP: My Marketing Cure helps small established … [Read more...]
USP
January 26, 2023 by
Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]
Solutions
October 12, 2017 by
Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]
Your Business is Boring
March 23, 2017 by
Good Day Have you ever been to a restaurant that had good food, good service, but nothing really outstanding? Maybe one so unremarkable you don't really remember the name of the place? If not a restaurant, possibly a place you've done business with, if you can even recall it? They were boring. … [Read more...]
You Got To Be The Lowest Price – Not!
December 12, 2013 by
If you have been in business for any length of time, you have gotten the call or visit from someone who tells you that your prices are too high and need to be lower if you want their business, because x business is lower and you need to be lower than them. Well, that has happened to me a number … [Read more...]
