Good Morning This weekend is Labor Day weekend. For a lot of people it is a three day weekend. "Labor Day is a federal holiday in the U.S. that recognizes and celebrates the achievements of American workers. It is observed on the first Monday in September. The roots of Labor Day date back to the … [Read more...]
Your Marketing Success
August 24, 2023 by
Good Morning Last week I was talking to a consulting client about sending out emails on a regular basis (weekly, bi-weekly or monthly) and that their 1st few emails might not look very polished. Will Rogers is often credited with saying "Anything worth doing is worth doing poorly." Anyway, as an … [Read more...]
Why They Buy From You
August 10, 2023 by
Good Morning PIZZA! I grew up in Buffalo, New York, in an Italian/Jewish neighborhood. We had a few pizzerias around, and every Friday night my friend and I would go down to one of the pizzerias and split a pepperoni pie. So I can say I grew up on great (New York style) pizza and know good … [Read more...]
But The Price
August 3, 2023 by
Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]
Your Feedback Please
July 27, 2023 by
Good Morning I need your help in the way of feedback. I was having one of those talks with my wife. Not the "what's for dinner" talk but the one about what I like to do. What I like to do is help people by solving their problems. The problems I'm good at solving are marketing/promoting … [Read more...]
Top Of Marketing
July 13, 2023 by
Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]
Three Types Of Customer
June 22, 2023 by
Good Morning I'm one of those old-fashioned type people, I like reading a newspaper. The paper kind. On Sundays, I pick up the local paper and I read it. During the week I read multiple ones online plus other news sources. What I noticed in the local paper was an ad from their parent company … [Read more...]
Prospecting, Fine-Dining or Buffet?
June 15, 2023 by
Good Morning Tuesday, June 13, was the HEB Chamber of Commerce 2023 EXPO at the Hurst Conference Center, and as you know I had a booth This year I was more selective about who I talked to. In years past I tried to talk to everyone whether they would be a good customer or not (mostly not). I was … [Read more...]
HEB Chamber EXPO
June 8, 2023 by
Good Morning {First Name} This coming Tuesday, June 13, from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center, I will have a booth at the HEB Chamber of Commerce 2023 EXPO. This would be a good opportunity for you to meet and talk to other businesses that might help you, enjoy food samples … [Read more...]
