Good Morning When I get home from the office I turn on the television to help me relax. What I'm seeing is a lot of ads for organizations asking people for donations or memberships. (It's that time of year.) I also see it in the mail I get. It seems that a lot of them are asking for just $19 a … [Read more...]
Marketing Help?
December 1, 2022 by
Good Morning; I was at one of my clients', dropping off their extra newsletters that we had just mailed out for them. I was talking to one of the owners and their marketing person about them settling in at their new offices. As I left, I realized something: here is a company that was one of … [Read more...]
Marketing From The 1960’s
November 11, 2022 by
Good Morning I was in my bank yesterday (yes, inside the bank) making a deposit and picking up some deposit slips. I still have clients who send me checks and I like to deposit them in person. I like for bank personnel to see me and get to know me. If you don't know why that's important, then … [Read more...]
Black Friday, Every Day?
November 3, 2022 by
Good Morning {First Name} Welcome to November! I hope you all had a great Halloween. With Halloween over, we are now in the holiday season. Businesses are offering Black Friday specials. To be honest I've seen Black Friday specials since July! Yes, July! Black Friday was or maybe still is the … [Read more...]
Freeways and Your Business
October 27, 2022 by
Good Morning I drive on the Dallas/Fort Worth freeways quite a bit. One of many things I see is someone in the middle or left lanes move over to the far right exit lane almost within feet of the divider barrier, the ones filled with sand or water, as they take the exit. On my drive home … [Read more...]
You Needs These Books
September 29, 2022 by
Good Morning The other day I was at a networking group when I got the idea for a workshop on positioning your business to beat out the competition. I went back to my office to search my library for books on the subject. (Everyone should have a library of books on areas in which they make their … [Read more...]
Making Your Ads Relatable
September 22, 2022 by
Good Morning There is an old saying, "all politics is local," which is true. If you don't connect with the voters and their issues, they don't vote for you. When President Truman ran his whistle stop campaign, he appeared at the back of the train and started by acknowledging the local … [Read more...]
I’m Paying for Her Campaign
September 8, 2022 by
Good Morning Over the years I've worked on a lot of political campaigns. I've even run a couple and done mailings for a lot of them. I've never done a statewide or federal election, but I have been a voter since I was eighteen and I'm now 65. Now during election season I … [Read more...]
To Gain More Sales!
August 25, 2022 by
Good Morning; I've been getting out talking to fellow business owners lately and one day I came to realize that advertising/marketing comes down to doing three things correctly. Before I get to these three items, you must have a good foundation or it will not work. What is this basic … [Read more...]
Keeping in Contact with a flyer
August 18, 2022 by
Good Morning,Yesterday I went to a Chamber leads/networking meeting at a local restaurant. A Realtor was the speaker. Besides telling us about her background (which was quite impressive) and what she does (selling and leasing homes), she also told us how she stays in front of her customer base. She … [Read more...]
