Good Morning If you want more business, read on In last week’s marketing tip, I wrote about how you need to reach out to your customers at least 3 to 4 times within a short period of time. As you know, of all advertising media, direct mail is the one that targets most efficiently and … [Read more...]
You’re a Fool If You Do It Once!
August 22, 2013 by
Good Morning When wanting to advertise, you must plan to reach out to your audience at least 3 to 4 times within a short period of time, say, 2 to 3 months at the most. If you go longer, like once every 30, 60 or even 90 days, then your audience will likely forget you, if not your previous message. … [Read more...]
Pick It Up
August 15, 2013 by
Good Morning We are in the final weeks of summer. People are taking time off before the rush of the fall and start of school. For a lot of businesses, it's slow. Need to pick things up? How about going through your customer list, finding your past customers, maybe the ones who haven't done … [Read more...]
Here’s A Quickie You Need To Do
July 18, 2013 by
I saw a presentation yesterday that reminded me of a key marketing point that too many people forget about. The presentation was very good, but the handouts used what I call "industry speak" or tech speak. You have it when you have to ask what a term means. If the person is nice, he or she will … [Read more...]
Guess what?
July 11, 2013 by
When you communicate with your customers, don't think about your needs. They don't care about you. With that said, when you communicate with them (it should be at least once a month), you need to enter the conversation that is going on in their minds at the time. If you don't, your messages will … [Read more...]
