My friend Sheldon Dennis of Fish Window Cleaning was the spotlight speaker at the H.E.B. Chamber leads group. He talked about just coming back from Glazer Kennedy Inner Circle 2-Day Dallas Bootcamp and what he learned. He learned that he knew what to do with leads, but he was shown what "The … [Read more...]
What Did Sheldon Dennis of Fish Window Cleaning Learn And How Will Make Me Money?
December 6, 2012 by
30 Seconds, That’s All you Got!
November 29, 2012 by
Good Day The other day, my chamber leads group did critiques of members' (those who wanted to) 30-second commercial presentations, also known as your elevator speech. While I was at Dan Kennedy's InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to … [Read more...]
Be the pre-eminent choice in the mind of your customers.
November 1, 2012 by
Good Morning I'm working on a special presentation about the seven mistakes that small businesses make that prevent them from standing out from their crowded market and eliminating their competition to become the ONLY, pre-eminent choice in the mind of their customers. I came across a lot of … [Read more...]
Having A better Mouse Trap Alone Will Not Get You Sales
October 25, 2012 by
Good Morning I talk to a lot of people about the development of the message that they are going to send out to their targeted market. Most of the time, their message is: Here I am. This is what we do; so you should buy from me. With people being bombarded with thousands of messages … [Read more...]
Do It Again And Again And Again…..
October 18, 2012 by
Good Morning When planning what kind of advertising you will be doing, don't plan on doing it just once! You must do it multiple times. When you use direct mail, don't send out post cards, flyer or sales letter just once. Send another mailing to the same group 3-4 weeks later and then a 3rd 3-4 … [Read more...]
Why Cross
October 11, 2012 by
Good Morning Over 25 years ago, I read a book by Jeff Slutsky called "Streetfighting: Low-cost advertising/promotion strategies for your small business." This book not only helped me get a job, it also taught me a lot about retail marketing as I started working in retail. When I became a store … [Read more...]
