Good Morning I got a business card from a business owner the other day. She has the type of business that is usually a brick-and-mortar retail location. But on her business card, she listed only the company name, phone number, and web site. No location or email address. The only way I can … [Read more...]
Make Business Slowdowns A Thing Of The Past!
December 13, 2012 by
Good Day I am surprised that none of the businesses I frequent has asked me if I would like to be on their preferred customer list or any other type of list. They are missing out on keeping me as a customer. I could switch to one of their competitors, and they would never notice. Are you … [Read more...]
30 Seconds, That’s All you Got!
November 29, 2012 by
Good Day The other day, my chamber leads group did critiques of members' (those who wanted to) 30-second commercial presentations, also known as your elevator speech. While I was at Dan Kennedy's InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to … [Read more...]
Be the pre-eminent choice in the mind of your customers.
November 1, 2012 by
Good Morning I'm working on a special presentation about the seven mistakes that small businesses make that prevent them from standing out from their crowded market and eliminating their competition to become the ONLY, pre-eminent choice in the mind of their customers. I came across a lot of … [Read more...]
Having A better Mouse Trap Alone Will Not Get You Sales
October 25, 2012 by
Good Morning I talk to a lot of people about the development of the message that they are going to send out to their targeted market. Most of the time, their message is: Here I am. This is what we do; so you should buy from me. With people being bombarded with thousands of messages … [Read more...]
Do It Again And Again And Again…..
October 18, 2012 by
Good Morning When planning what kind of advertising you will be doing, don't plan on doing it just once! You must do it multiple times. When you use direct mail, don't send out post cards, flyer or sales letter just once. Send another mailing to the same group 3-4 weeks later and then a 3rd 3-4 … [Read more...]
