Most businesses are always trying to get new customers through their doors, spending great amounts of money and time on getting the word out, whether it's Valpack, Ad pages, Web sites, Facebook, Groupon or any other marketing method. Most businesses overlook the second-best customer there is! Their … [Read more...]
Special Offer and Mark Your Calendars
Ready to have the business you always dreamed of? Need help getting started or not sure where or how to start? I'll sit down with you for 2 one-hour face-to-face sessions in which we put together your marketing plan for only $197.00. That's a savings of 33%. I only have time for a few businesses … [Read more...]
Do You Need One?
A marketing funnel. You need a marketing funnel to get you more customers and sales. Right now most of you maybe run an ad in some publication or maybe ValPack, or the Ad Pages. Yes, you have a web page that is little more than a brochure for your business. The most you are doing is adding … [Read more...]
Do It Cheap and Save Money??
I picked up the mail when I got home last night, and as I went through it, I saw there was an oversize post card from a major insurance company that is offering Medicare drug coverage to a friend who has not used our address in at least 10 years. This is the second company to send information to … [Read more...]
Eating, Drinking, Partying or Networking?
Last night I went to two after-hours networking mixers. Yeah, I know I'm a real party animal. Now as you know, the purpose of an after- hours mixer is to network, meet new people and maybe get some leads and ultimately business. It's not, as my good friend Mike Stammer used to say when we taught … [Read more...]
Professional or Opened?
I received a call a while back from a business owner who wanted to send out a sales letter to a group of prospects that the business had never contacted before (cold call). They wanted to use their standard company envelope, the one with their company logo and address as the return address, and they … [Read more...]