Good Morning We all like to be acknowledged, usually by being called by our name. So when people can't get your name right, are you really going to pay any attention to their message? My friend Larry, got an email (which he sent me) that started "Hi Lar." I've known Larry for over 20 years … [Read more...]
Google 5-Star Reviews
May 25, 2023 by
Good Morning This past Tuesday I heard Tammy Salter, the owner of the Pipeline Road, Hurst, Texas PostNet, talk to the Northeast Chamber networking group and she did an outstanding job! Tammy spoke on taking your business to the next level and had a seven-page handout for people to work. She … [Read more...]
Getting Your Emails Opened
February 9, 2023 by
Good Morning If you're like me, you get a lot of emails every day. If the subject line and maybe the first few lines of the email (in preview mode) do not catch our attention, it is deleted. If you are real good, you will highlight one and then scroll down a bit highlighting emails as you go and … [Read more...]
Increase Email Open Rates
July 22, 2021 by
Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]
7 Emotional Hot Button Copy Drivers
February 25, 2021 by
Good Morning ,We made it through last week's storm. We were lucky at home and only lost power for a little over an hour and no water problems. My office on the other hand was not so lucky. It lost power and then a water pipe in the office next door burst and we had about an inch of water on the … [Read more...]
