Good Day The other day, my chamber leads group did critiques of members' (those who wanted to) 30-second commercial presentations, also known as your elevator speech. While I was at Dan Kennedy's InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to … [Read more...]
Leaning A Lot About Marketing For You?
November 8, 2012 by
Today I'm writing to you from Nashville. I'm at Dan Kennedy's GKIC Info-Summit through this coming Sunday. I hear some of the top people in information marketing. Some of the sessions I will be going to include "Create A Complete Monster Converting Sales Funnel in Just 2 Days" and Copywriting -"The … [Read more...]
Having A better Mouse Trap Alone Will Not Get You Sales
October 25, 2012 by
Good Morning I talk to a lot of people about the development of the message that they are going to send out to their targeted market. Most of the time, their message is: Here I am. This is what we do; so you should buy from me. With people being bombarded with thousands of messages … [Read more...]
Do It Again And Again And Again…..
October 18, 2012 by
Good Morning When planning what kind of advertising you will be doing, don't plan on doing it just once! You must do it multiple times. When you use direct mail, don't send out post cards, flyer or sales letter just once. Send another mailing to the same group 3-4 weeks later and then a 3rd 3-4 … [Read more...]
Why Cross
October 11, 2012 by
Good Morning Over 25 years ago, I read a book by Jeff Slutsky called "Streetfighting: Low-cost advertising/promotion strategies for your small business." This book not only helped me get a job, it also taught me a lot about retail marketing as I started working in retail. When I became a store … [Read more...]
Not The Right Way
October 4, 2012 by
Good Morning It seems that every fall, my business picks up. People come back from vacations and realize that they need to get the word out about their business and they need to do it quickly. "How soon can you get my post card out?" is the call I get a lot. So I rearrange my schedule to fit … [Read more...]
