Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]
The Other Side of Name Tags
April 26, 2018 by
Good Day Two weeks ago (April 12, 2018) I wrote about my friend and what he thought about name tags at networking events. He does not like name tags because he thinks that people use them to qualify or eliminate people before even interacting with the wearer. I got a call from my friend and … [Read more...]
Name tags and networking events
April 12, 2018 by
Good Day Contact First Name Got another letter yesterday, now it's up to 6 or 7 of the same letter. Should I write them a letter asking that they send me a check for the money they are wasting on me instead of sending me letters? On to this week's tip! The other day I went to a multi … [Read more...]
Different Kind Of Networking Meeting
March 29, 2018 by
Good Day Wednesday I went to a weekly networking meeting that I have never been to. It was Sweet Networking Fort Worth (one of 3 or 4 networking groups) lead by Jeremiah Ozment of Ozment Media. This is an open group, so it's not restricted to one person per industry and has no requirements. … [Read more...]
Spring cleaning, use those old marketing materials
March 22, 2018 by
Good Day First off, I got another letter; I think this is #6. Should I wait until I get 10 letters or call them now? Let me know what you think. I was doing some spring cleaning at the office trying to make room for envelopes for one of my clients, when I found some very special express … [Read more...]
Wasting Money Foolishly
February 14, 2018 by
Good Day I usually do not name people or companies in these tips, but this week I will. Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in a very nice handwritten font on what … [Read more...]
