Good Day Contact First Name Last week I was going to write about lead magnets but got side- tracked. So let's talk about using lead magnets to build your email list before I get side-tracked again. A lead magnet is an item that attracts people to you, not unlike how a great refrigerator magnet … [Read more...]
Direct Mail Is A Waste!
March 9, 2017 by
Good Day I was going to write about how you can build your email list by using lead magnets, but when I picked up my mail, I got a letter from a warehouse club owned by a big box retailer. This letter was addressed to my old frozen margarita rental business, which was closed down 4 or 5 years … [Read more...]
You Better Know This or Else!
February 16, 2017 by
Good Day Over the years I have talked to a lot of business people. Here are the main questions I ask: Who's you best customer? How would you identify them? What would indicate that they would be a prospect for you? Here's a sample of answers I've gotten: Any business owner could use my … [Read more...]
Secret of Successful Businesses
January 19, 2017 by
Good Day Many years ago a friend hired me; he was moving his very successful practice into the building he had just built, which was in a very upscale area at the time, and wanted me to help him with marketing his business. I remember asking why he needed my help; he was already at the top of … [Read more...]
Big Money Here!
January 12, 2017 by
Good Day I talk to a lot of business owners, and one of the things that they seem not to appreciate is the value of their customer and prospect lists. They seem to think that the big money assets of their business is the facility, equipment or inventory. Not true! When businesses buy other … [Read more...]
Lists, Messages and The Mistake
January 5, 2017 by
Good Day I hope everyone had a great Christmas and New Year's. With all your planning for 2017 done, you're ready to start achieving your business goals. One of your goals is probably to increase sales. One of the ways this can be accomplished is to contact your current, past and future … [Read more...]
