November 24, 2024

What You Doing?

We had a short-lived break from the heat. Last week it got down to a chilly 97. Well, back to 100-plus days. Now that school is about to start and people are getting back from vacation, it's time to get out and market your business. You still have about a week or two left to do some planning, but … [Read more...]

Quit Sitting On Your Hands

June has arrived and along with it, hot weather and people taking time off for vacations. We are also halfway through the year. Are you still on target with your marketing?  … [Read more...]

Are You Just Getting By

I've been getting a lot of calls, mostly the Friday, 4:30 pm type, in which the caller wants to send out only the minimum amount of post cards to mail at bulk rates or the minimum amount that we can print in the smallest size offered, but they want the maximum in response and ROI.   These … [Read more...]

Do Not Waste Your Money Branding

I'm back from Dan Kennedy's Super Conference in Chicago, and in the 4 days I was there I learned a lot. I also made plenty of business connections. All this will help you achieve a greater ROI from your marketing if you will let me help you. One of the speakers, Lenny Lieberman, VP at Guthy … [Read more...]

1st Contact How To Get More Sales

The other day I got a card from Dean Killingbeck. It had some great sales statistics. I also heard some of the same from national bestseller author of 'The Ultimate Sales Machine' and speaker of marketing, sales and business success Chet Holmes*.  48% of sales people never follow up with a … [Read more...]

What About My Ego??

When writing your marketing materials, make sure that you not only write as if you are talking to one person (see last week's tip below), but make sure that you address your readers' interests, concerns, wants and needs. You have to address their "hot button" issues. Your needs, concerns … [Read more...]