December 21, 2024

Loss Leaders

Good Morning,Last week I wrote about marketing/promoting your business so you can thrive whether we are in a recession or in the time we are now in.Communication is key!Once you have worked your non-current and current customers and are ready to move forward acquiring new customers, you might want … [Read more...]

Lead Gen, Right and Wrong Way

Good Morning ,I get a lot of calls every day at my business. Almost all of them are calls to sell my house, sell me Medicare insurance (why are they calling me on my business phone number?), loan me money, or try to sell me services I don't need or want. Sound familiar?Yesterday at the end of my day … [Read more...]

MAKING THE SALE- THE DESCRIPTION, PPC ADS

Good Morning,The last part of your PPC ad is the 80-character description. When you write your description do not repeat yourself. New PPC ad writers tend to state the same information over and over again. Working your key words into your headline and URL pathways is more than enough.Write like a … [Read more...]

These 5 Words Can Increase Your Sales

Good Morning,Years ago I had some great sales training from my old friend Mike Stammer when he was with Sandler Sales Training. He taught me to ask questions and be curious.I learn a great lesson or should I say lessons each time I forget to ask questions. Usually I end up underpricing the job and … [Read more...]

Losing 90 – 97% Of Your Prospects!

Good Morning,This past Sunday I picked some pears off our tree. This year looks to be a bumper crop of pears. By the way, do you know pears do not ripen on the tree? They have to be picked and then left to sit for up to 10 days to ripen!My wife and I picked about only 15 pears and we picked just the … [Read more...]

Your Black Friday Offer

Good Morning,A week from tomorrow is Black Friday! For most big retailers Black Friday this year is not just one day, it's every day all month long. They have been have been dripping out Black Friday specials all month long. Walmart had big screen TVs on sale last week as an example of this.With the … [Read more...]