Good Day Let me ask you a question: Is your business off? You know, you have the feeling that something is wrong or you know something is wrong but are just not sure how to get it back on track? Over the past 20 plus years I have helped a lot of businesses increase sales, get more customers … [Read more...]
Bomb or Rifle?
Good Day Last week I wrote about making a sale to get a customer or getting a customer to make a sale. This week let's take a step back and address how to get that customer. We know that to get the customer to take action, you need the right message using the correct media and going to the … [Read more...]
Running A Real Business?
I do networking events, which means lots of people give me their business cards. It took a few years, but I've gotten over the fact that small businesses and especially home-based ones do not put a mailing address on their cards anymore. I'm told that no one mails anything anymore (except maybe … [Read more...]
Get More Customers
I have a client who goes after people who want to buy now. He doesn't want to go after anyone who's not ready yet. To be fair, his pool of customers is very large and he only needs a few new customers per month. He can be picky. Not everyone is so lucky. The late Chet Holmes, the national … [Read more...]
Packed Leads Groups!
It's the second week of the new year, and the networking groups I attended were packed. This was good because I got to meet new people. The packed groups were part of what I call the networking roller coaster. During the holiday season almost no one shows up. In fact, one group stopped meeting … [Read more...]
Get Help This Time
Good Morning It's almost that time of year again! The time of year we make resolutions or promises. You know, I'm going to exercise every day and lose 10 pounds, I'm going to eat healthy. I'm going to write thank-you notes every day, make calls and be more proactive about getting the word out … [Read more...]