Good Morning Businesses lose anywhere from 10% to 25% of their customer base each year! The reasons are many and in many cases not the businesses' fault. So it behooves the business owner to always be promoting and attracting new customers as well as working their customer retention plan. But … [Read more...]
Profile Your Target
May 18, 2023 by
Good Morning I have written about how to develop more effective copy for all your promotional needs. I should have covered this first, but I did not so let me discuss it now. Before you start writing your first word you need to think about who you are writing for. You as the writer need to … [Read more...]
Understanding Your Customer
April 7, 2022 by
Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]
Who’s Your Demo?
June 24, 2021 by
Good Morning ,A couple of days ago I went to my first networking event in over a year. It was lightly attended, which was good for me as I was a bit rusty. As I talk to people, one of the questions I ask is, "Who is your demographics or your customer base?" Most of the time I get a somewhat good … [Read more...]
