Good Morning Today I would like to go over one of the three most fundamental rules of direct mail - getting your mail piece opened. If you send out just postcards you can skip to the end. If you don't use direct mail, then you need to start. Remember: Google uses direct … [Read more...]
Don’t Spend Time With Your Peers!
February 28, 2013 by
Morning; I spend about 3 weeks a year at marketing conferences, and not one of them is with my industry peers. In fact I don't spend a lot of time with other direct mailers. My time is valuable, just like yours, and I want to gain knowledge and new ways to market businesses so I can help you. I … [Read more...]
Here’s The Next Big Thing to Get Customer!
January 31, 2013 by
Looking for the next big thing that will bring in all the customers that you need? You are not going to get all your customers from one marketing method unless you want only a few customers at a time. There is also the risk that your one method might stop working or something happens that you … [Read more...]
Small Business Special! Thanksgiving Weekend Offer
November 25, 2012 by
Here are Three Thanksgiving Weekend offers to help you get more customers to your business this holiday season. #1 - Full Color Flyer 8 1/2 x 11 - $.17 per side, no mininum. #2 - 2-Sided Full Color Self Mailer; printed, folded, tabbed, addressed and use of our bulk mail permit - $.41 per mailer, … [Read more...]
Be the pre-eminent choice in the mind of your customers.
November 1, 2012 by
Good Morning I'm working on a special presentation about the seven mistakes that small businesses make that prevent them from standing out from their crowded market and eliminating their competition to become the ONLY, pre-eminent choice in the mind of their customers. I came across a lot of … [Read more...]
Do It Again And Again And Again…..
October 18, 2012 by
Good Morning When planning what kind of advertising you will be doing, don't plan on doing it just once! You must do it multiple times. When you use direct mail, don't send out post cards, flyer or sales letter just once. Send another mailing to the same group 3-4 weeks later and then a 3rd 3-4 … [Read more...]
