January 16, 2025

Always Be Looking For Business Opportunities

Good Morning Half the lights in my house have been going on and off. We called the electric company to check the lines and meters. They found nothing wrong, but they narrowed the problem to either the meter box or the breaker box (so, my problem). I called out an electrician that I got through … [Read more...]

Last Thing You Need To Do Is Market/Advertise Your Business.

Good Morning Lots of people want to go into business for themselves. They either use their life savings or they get a loan to get the business going. They spend all their money on lease holdings, equipment, stock, personnel and other things. When I talk to them it is usually after they open. I … [Read more...]

Cold Calling, Why You Do It.

Good Morning No one really likes doing cold calling, whether in person (door knocking) or on the phone (dialing for dollars). OK, I have met a few people over the past 20 years who like it, but I'll write about them at a later date. So, why do most business people and their sales staff do … [Read more...]

Business Cards – Carry Them

Good Morning During the past month--including last night--I have attended a number of networking events. These events are advertised as networking events, places to exchange business cards, generate leads and maybe get some business. But guess what happens? People show up without business … [Read more...]

Saving Money Because You Collected Information

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - What to do with all this information For the past few weeks I have written that you are really the chief marketing person for your company whether you like it or … [Read more...]

Chapter 2 You’re Wasting Money By Not knowing Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com Most businesses have no idea who their customer is or why the customer does business with them. The owner will assume they know as much as they need to know and go on from … [Read more...]