Good Morning The other day I was at a networking group when I got the idea for a workshop on positioning your business to beat out the competition. I went back to my office to search my library for books on the subject. (Everyone should have a library of books on areas in which they make their … [Read more...]
Making Your Ads Relatable
September 22, 2022 by Leave a Comment
Good Morning There is an old saying, "all politics is local," which is true. If you don't connect with the voters and their issues, they don't vote for you. When President Truman ran his whistle stop campaign, he appeared at the back of the train and started by acknowledging the local … [Read more...]
The Meaning of Color
July 21, 2022 by Leave a Comment
Good Morning {First Name},We all know someone who has a favorite color. You know it because they almost always wear that color and have a lot of items in that color. Also maybe their marketing materials are even in that color! If they could, their food would be in their favorite color - OK maybe … [Read more...]
Recession!
June 30, 2022 by Leave a Comment
Good Morning ,A number of months ago my dentist friend and client said he thought a recession was coming based on what he was hearing. At the time I said I doubt it, based on what the experts were saying and the state of the economy at the time.In the last few weeks I've been reading a lot of news … [Read more...]
Advertising/marketing does not work!
June 9, 2022 by Leave a Comment
Good Morning ,One of the most common objections I get is, "advertising/marketing does not work; it's a waste of money." In the past I would try to convince these people that it does work. Then stop arguing and add a remark, knowing that they would never use my services.I was watching the news the … [Read more...]
Understanding Your Customer
April 7, 2022 by Leave a Comment
Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]
