Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]
Marketing Like A Political Candidate
February 10, 2022 by Leave a Comment
Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]
Lead Gen, Right and Wrong Way
January 27, 2022 by Leave a Comment
Good Morning ,I get a lot of calls every day at my business. Almost all of them are calls to sell my house, sell me Medicare insurance (why are they calling me on my business phone number?), loan me money, or try to sell me services I don't need or want. Sound familiar?Yesterday at the end of my day … [Read more...]
Why You’re In Business
January 6, 2022 by Leave a Comment
Good Morning,Welcome to 2022!I hope you all enjoyed the holidays. It's January, and that means it's time to get back to work.I was reading Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com) and he was writing about doubling your income by moonlighting for freelance clients. I realized that … [Read more...]
Facts and Numbers
December 9, 2021 by Leave a Comment
Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]
