Good Morning ,Almost all businesses use social media, but very few have defined goals for what they want their media to accomplish for them. Without defined goals, businesses are wasting time and money, and yours is probably one of them! But so are most businesses big and small, so don't feel too … [Read more...]
It Work’s
March 18, 2021 by
Good Morning,Happy belated St. Patrick's Day!I got my first Covid-19 shot Wednesday over at Globe Life Field. I was worried about finding the parking lot, the long walk to where they were doing it, long lines, mass confusion and the pain of the shot (I really hate shots).Well, I found the parking … [Read more...]
New Customers
March 11, 2021 by
Good Morning,I've written and talked a lot about how you can spend less and make more money by selling more to your existing customer base. I even designed a special program to help businesses sell more to their current and past customers. But this week's tip is not about that.What I hear from … [Read more...]
Getting Business
March 4, 2021 by
Good Morning ,It's been a long, long time since a business owner could just hang out his/her shingle to attract business. Over fifty years ago when my father was opening his last restaurant, he sent out lots of invitations to the opening. I asked if he thought he was going to be busy and he said … [Read more...]
7 Emotional Hot Button Copy Drivers
February 25, 2021 by
Good Morning ,We made it through last week's storm. We were lucky at home and only lost power for a little over an hour and no water problems. My office on the other hand was not so lucky. It lost power and then a water pipe in the office next door burst and we had about an inch of water on the … [Read more...]
A Strategic Advantage Over Your Competition
February 11, 2021 by
Good Morning ,Most of you know me as someone who is knowledgeable about marketing/promoting small businesses, some know me as just a direct mail/mailing expert and a few as an old guy not up to date with the latest internet trends. Well, people are right on 2 of 3. I do try to stay current (as well … [Read more...]
