Good Morning Over the years I've taken public speaking classes and speaking from the stage training. One thing I've learned is to weave the information you want to present into a story. Since time began, people have been telling each other stories to get information and their point … [Read more...]
Focus
Good Morning I do a lot of driving, and I see a lot of what I call bad driving, such as people crossing over multiple lanes without notice to other drivers or their well being. Or going 40 mph on the freeway while holding their phone and talking on it in the middle or left hand lane. But the … [Read more...]
You Need A Website!
Good Morning I'm old (there, I admit it), but not that old! I know lots of people who are older. I also know a lot more people who are younger. As I talk with people about their marketing/advertising, I'm surprised at their lack of knowledge about how to present their business. Years ago when … [Read more...]
Advertising Lessons From Elections
Good Morning April/ May in Texas is the municipal election season, and as a lettershop/direct mail company I do political mailing. Over the past 25 plus years I have not only done the mailings, I have consulted and even managed a campaign or two. About a week ago someone running for office … [Read more...]
Survey Says
Good Morning Businesses lose anywhere from 10% to 25% of their customer base each year! The reasons are many and in many cases not the businesses' fault. So it behooves the business owner to always be promoting and attracting new customers as well as working their customer retention plan. But … [Read more...]
Marketing Recipe
Good Morning I grew up in a restaurant. My parents owned and ran restaurants most of their lives. Everything from a deil through a tablecloth restaurant with bar. I mostly bused tables and worked the dishwasher. But over the years I did a little bit of everything except work the bar (I was too … [Read more...]