I've been asked a number of time how often a business should contact its customers. We're not talking about announcing a sale or such, just general communications. A business can lose anywhere from 20-50% of its customer base each year. Some of the population move every year, undergo a lifestyle … [Read more...]
Why & How Chambers Get You Business
January 26, 2012 by
I've been a member of a number of chambers of commerce since the early '90s. I have been on the board of directors of one chamber and am now on the board of another. So I know how chambers work. When I started my business in 1994, I had very little money, just over $1,000. One of the things I did … [Read more...]
Just do it, Please
January 19, 2012 by
It's January, and this is the week that most people give up on their New Year's resolutions. If one of your resolutions was to grow your business through one of only 4 ways to do it (get current customers to buy more often, get customers to spend more per visit, get new customers, and all of these … [Read more...]
I’ll Get Round To It, Later, Maybe When…..
December 8, 2011 by
Some business owners are really busy this time of year, others could go on vacation. But these businesses have one thing in common. Come January 1st, they'll need customers! Now is the time to start planning out next year's marketing. The people who are so busy that they can't think straight … [Read more...]
