Good Day It's almost tax day. This year the day is April 18, the day we all dread. And you know what happens if you don't file: you have to deal with the IRS and maybe risk an audit. Why am I bringing all this up? Other than to remind you of your legal obligation, I bring this up because it's … [Read more...]
Get Cheap Money
Good Morning I got a letter in the mail a few days ago asking me to come back. I was a customer of a service we used at home and discontinued a few years ago. They offered us a very low price for the first 12 months of service. They will also give us a $100 VISA gift card. Wow! Then I got a post … [Read more...]
When Things Don’t Work Out
Good Morning Sometimes things don't go according to plan. Most of the time I plan for the worst and hope for the best before the event, sometimes during. Then there are times when you have to come up with a whole new plan. This was the case recently. The pizza shop had a booth at 4fest … [Read more...]
Swipe Files, Why You Should Have One or More
Good Morning When talking with new clients about what they want as far as advertising/marketing their business, I ask if they have examples of what they like. In most cases I get a no or a hmm, or what are you talking about? I tell them that they should have a swipe file of things they like … [Read more...]
Money Mailers Ads How To Make Them Better
First Name Wednesday I got a Money Mailer (registered trademark) envelope in the mail. I opened it and went through it. What I found was that not every business (22) used both side of the paper to get their message across (33 did). I have a feeling that the 22 could not justify the expense vs. … [Read more...]