Last night I went to two after-hours networking mixers. Yeah, I know I'm a real party animal. Now as you know, the purpose of an after- hours mixer is to network, meet new people and maybe get some leads and ultimately business. It's not, as my good friend Mike Stammer used to say when we taught … [Read more...]
Why & How Chambers Get You Business
I've been a member of a number of chambers of commerce since the early '90s. I have been on the board of directors of one chamber and am now on the board of another. So I know how chambers work. When I started my business in 1994, I had very little money, just over $1,000. One of the things I did … [Read more...]
Slow or Fast, Most People Do Slow Wrong
I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]
How Many Do You Get?
What a week last week was. For a change, I took off this last weekend and did some stuff around the house. Now on to this week's tip. I get this once a week, if not more. I'm talking to someone about marketing their business as opposed to advertising. If you want to know the difference, contact … [Read more...]
Cheap but Good Food & Drink And You Have To…..
Networking events are a great and low-cost way to get your name and business out in front of other businesses. It's also a great way to get fed and have a few drinks at the same time. Lots of chambers' after-hours mixers only cost $5-10. If done properly they are a very wise investment in business … [Read more...]