I do networking events, which means lots of people give me their business cards. It took a few years, but I've gotten over the fact that small businesses and especially home-based ones do not put a mailing address on their cards anymore. I'm told that no one mails anything anymore (except maybe … [Read more...]
Multiple Pillars of Advertising
October 15, 2015 by
Good Morning I was talking to someone the other day and was explaining about having more than one method of advertising their business. A lot of people will find one media that they either like or is the current hot one or maybe it really brings in paying customers. Then something happens, and it … [Read more...]
Forget The Texting or Emails This Is Better
April 9, 2015 by
Good Morning A handwritten note to customers, prospects or anyone you meet is a great way to contact and stay in contact with them. It's better than an email or text. A handwritten note is personal and shows that you took the time to do it. You care. People notice things like that and it helps … [Read more...]
Pick It Up
August 15, 2013 by
Good Morning We are in the final weeks of summer. People are taking time off before the rush of the fall and start of school. For a lot of businesses, it's slow. Need to pick things up? How about going through your customer list, finding your past customers, maybe the ones who haven't done … [Read more...]
Yes, I Have A Friend
June 27, 2013 by
Good Morning I was having lunch with a good friend yesterday, and we got talking about the subjects lines I use in these weekly tips. He said that they are just on the edge, that they make you stop and wonder. Let me ask you a question: How many emails do you get in a day? As you scroll … [Read more...]
Oops
February 7, 2013 by
Good Morning I was talking to someone the other day who requested the FREE marketing event catalogue that I offer at the end of these emails and was wondering why I never sent it to her. I looked at them with a "Huh?" look (you know the look) and told her I never got her email. Well she looked at … [Read more...]
