Good Day Summer is here! This weekend we in the Dallas/Fort Worth area of Texas will have temperatures that will hit 100 and above. Makes you thankful for AC. I have a new car that has great AC! The AC in my almost 16-year-old van with 250,000 plus miles died 2 weeks ago. That, the bad head … [Read more...]
Bomb or Rifle?
Good Day Last week I wrote about making a sale to get a customer or getting a customer to make a sale. This week let's take a step back and address how to get that customer. We know that to get the customer to take action, you need the right message using the correct media and going to the … [Read more...]
Need To Do It More Than Once!
Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]