December 23, 2024

Customers that you have lost and how to get them back

Most businesses are always trying to get new customers through their doors, spending great amounts of money and time on getting the word out, whether it's Valpack, Ad pages, Web sites, Facebook, Groupon or any other marketing method. Most businesses overlook the second-best customer there is! Their … [Read more...]

Once Is Not Enough & Can’t Slap Him Upside The Head

I was told the other day when talking about contacting prospects: "Why should we send a second or third letter, flyer or postcard to the same prospects if they did not respond to the 1st one? Why waste the money to contact them again?" I did not slap the person upside the head, although I wanted … [Read more...]

Is the S.M.A.R.T. System For Your Business

Last week I told you a little bit about the new system that I have put together for your business. The S.M.A.R.T. System helps businesses reactivate past customers, keep current customers and attract more new customers than you can handle. S.M.A.R.T. stands for Serial Marketing with Automated … [Read more...]

Reach out and Touch Someone The Correct Way

 I've been asked a number of time how often a business should contact its customers. We're not talking about announcing a sale or such, just general communications.  A business can lose anywhere from 20-50% of its customer base each year. Some of the population move every year, undergo a lifestyle … [Read more...]

Just do it, Please

It's January, and this is the week that most people give up on their New Year's resolutions. If one of your resolutions was to grow your business through one of only 4 ways to do it (get current customers to buy more often, get customers to spend more per visit, get new customers, and all of these … [Read more...]

Digging for Gold in Your Backyard!

Later today I will be manning my booth at the Northeast Tarrant 2011 Business Showcase. The Showcase will run from 10:00 AM to 3:00 PM at the newly renovated Wiley G. Thomas (Birdville ISD) Coliseum at 6108 Broadway, Haltom City. This event is free and open to the public. Why am I telling you … [Read more...]