Good Day One of my clients, a caterer who among other things does crawfish boils, just finished sending out a set of post cards to his prospect list. Now he wants to stay in touch with the prospects every 90 days and wanted to know what he should do. What I suggested to him was a one sheet, 2 … [Read more...]
Clean Up and Put Money In Your Pocket At The Same Time
April 18, 2013 by
Good Morning It's spring time. Do you know what that means? Spring cleaning! "What does spring cleaning have to do with marketing and growing my business?" you're thinking. Well, now is a good time to clean up your database of current and past customers. You know, get rid of duplicates and … [Read more...]
You People Are All The Same!
April 11, 2013 by
Hi; "All you people do the same thing. It doesn't matter who I use or where I buy, it's all the same. I always go with the lowest price because you're just a commodity!" How many times have you heard that or something like it? How often have you spent time with prospects, worked them through … [Read more...]
Why Are You Here? It’s Not To Get Business Obviously.
March 21, 2013 by
Good Morning One of the leads group that I go to does a networking tip of the week. This week, I gave the tip and would like to tell it to you here. Have you ever gone to a networking event where you had to RSVP, maybe had to get a ticket, and pay a fee? Now you're talking to someone and are … [Read more...]
Let’s Make Some Money
February 14, 2013 by
Happy Valentine's Day I hope you all will have a very Happy Valentine's Day! Now let's make some money! This week I would like to talk about some of the elements that make for a successful offer. I believe that when you market your business, you should strive to generate a response, whether it's … [Read more...]
You Need To Get Noticed, Now!
September 20, 2012 by
Good Morning A lot of businesses, when they first start up, spend most if not all of their funds on getting set up: on rent, utilities, equipment, maybe a sign. Yes, you need a sign. As my sign friend says, "A business without a sign is a sign of no business." Anyway, these new business owners … [Read more...]
