November 24, 2024

Cheap Mailing $.154

Good Day A friend of mine was telling me about how he can mail to the people he wanted for about $.154 each in postage. I told him yes, he can mail for that price; it's a service the Postal Service provides called Every Door Direct Mail (EDDM). I also told him that EDDM will deliver to every … [Read more...]

Transactional or Relationship?

Good Day Get a customer to make a sale or...make a sale to get a customer? The way you answer this question depends on how you run your company and promote it. First part "get a customer to make sale," is transactional marketing. That is, all you really care about is making the sale. These … [Read more...]

Facebook Cuts Your Reach

Good Day Last week I wrote about how you have to have more than one way to promote your business. I even gave examples of what happened when a method went away. To everyone who mainly use Facebook to promote your business, Guess What? Facebook changed their algorithms again! SocialFlow … [Read more...]

Need To Do It More Than Once!

Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]

Great Way To Waste Money!

Good Day I'm at that age where I'm getting invited to dinners from retirement planners. Good dinners, too, at places like Texas Land & Cattle, Pappadeaux's, Jr's Steak & Grill and more.  Wow FREE meals for me and my wife. In fact last week I got 2 invitations on the same day; one was … [Read more...]

Referral Systems

Good Day Last week I wrote about mavens!  This week: How do you keep your mavens and everyone else referring customers to you? You will need to set up two systems or programs, one for your mavens and another for those customers who refer one or two customers to you. As you think about … [Read more...]