Good Morning As the vacation season is coming to an end, most of us are getting back to running our businesses and realizing that we need to be getting our current, past and new customers back through the doors or getting the phones to ring. Now, before Labor Day, plan out your marketing for the … [Read more...]
Do You Need One?
May 3, 2012 by
A marketing funnel. You need a marketing funnel to get you more customers and sales. Right now most of you maybe run an ad in some publication or maybe ValPack, or the Ad Pages. Yes, you have a web page that is little more than a brochure for your business. The most you are doing is adding … [Read more...]
Once Is Not Enough & Can’t Slap Him Upside The Head
February 23, 2012 by
I was told the other day when talking about contacting prospects: "Why should we send a second or third letter, flyer or postcard to the same prospects if they did not respond to the 1st one? Why waste the money to contact them again?" I did not slap the person upside the head, although I wanted … [Read more...]
How To Send An Effective Email
February 16, 2012 by
I'm at a marketing boot camp that ends today after 3 days, and then I will be spending 2 more days at a coaching mastermind meeting. Why? To learn real-world marketing techniques that work so that I can help you grow your business. One of the things I learned from Julie Nichoff of Constant Contact … [Read more...]
Why & How Chambers Get You Business
January 26, 2012 by
I've been a member of a number of chambers of commerce since the early '90s. I have been on the board of directors of one chamber and am now on the board of another. So I know how chambers work. When I started my business in 1994, I had very little money, just over $1,000. One of the things I did … [Read more...]
