Good Morning,A few weeks ago I wrote about my friend Pat Coyle of Senior Essentials who sells Medicare supplement insurance. He helped me out with some advice, and I returned the favor.He had very little budget for marketing, but still needed to get the word out. One of the things I suggested was … [Read more...]
Buyer’s Remorse, How To Reduce It!
Good Day Contact First Name If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]
Smart Lawyer, Smart Marketing
Good Day Sounds like the start of another lawyer joke, but in this case it's not! It's about a very smart lawyer who knows how to market his practice, and we can all learn from it. Before I start let me tell you that in over 20 years, I can't recall having ever seen anyone do what W. Bradley … [Read more...]
Do This For Success
Good Day Tuesday I had a booth at the HEB Chamber Expo. There were about 110 companies exhibiting there. The chamber had a good turnout for a hot June day. I went around and visited almost every booth and dropped my business card into every fish bowl, basket and entry box I could find. In most … [Read more...]