word-of-mouth advertising | Making Direct Response Marketing Work For You

Referrals

June 13, 2019 by Phil Freedman

Good Morning I have a friend who uses word of mouth referrals as his company's main marketing strategy. He is the only person I know that this strategy works for. Everyone else fails at this strategy!To be fair to my friend, he only need 2-3 sales per month. He is a real estate agent. I think … [Read more...]

After the show

June 7, 2018 by Phil Freedman

Good Day Tuesday, June 5, from 3 to 7 pm, I had a booth at the HEB Expo, Hurst Conference Center, 1601 Campus Dr. I was on my feet most of that time and I wore the wrong shoes, not the comfy ones, but the ones that looked professional and hurt after 30 minutes. So why do I do it? It's a … [Read more...]

Filed Under: Marketing Tips Tagged With: chamber of commerce, More customers, referral marketing, small business, word-of-mouth advertising

Denny Hatch Great Story

May 17, 2018 by Phil Freedman

Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]

Filed Under: Marketing Tips Tagged With: contacts, customers, marketing, prospects, referral, referral marketing, small business, Social media, thank you cards, WIIFM, word-of-mouth advertising

Name tags and networking events

April 12, 2018 by Phil Freedman

Good Day Contact First Name Got another letter yesterday, now it's up to 6 or 7 of the same letter. Should I write them a letter asking that they send me a check for the money they are wasting on me instead of sending me letters? On to this week's tip! The other day I went to a multi … [Read more...]

Filed Under: Marketing Tips Tagged With: chamber of commerce, marketing, More customers, networking, word-of-mouth advertising

Phone Use

February 22, 2018 by Phil Freedman

Good Day Before I get to this week's marketing tip, I thought I would let you know I got another letter the other day from my friend. Now I have 5 letters; I wonder how many more I'll get. As a child I spent many years in speech therapy classes (my public school offered them). One of the … [Read more...]

Filed Under: Marketing Tips Tagged With: customers, More customers, prospects, response, sales, word-of-mouth advertising

Doing more to get the word out

January 18, 2018 by Phil Freedman

Good Day Contact First Name I was taking a client's post cards to the post office when I noticed a company truck advertising that it provides packaging services to manufacturers, the blister package/cardboard package. I thought, I need to remember that company in case someone needs that … [Read more...]

Filed Under: Marketing Tips Tagged With: chamber of commerce, growing business, networking groups, post cards, prospects, Social media, word-of-mouth advertising

Referrals

After the show

Name tags and networking events

Phone Use

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