Good Morning Yes, it's back to school time! This is the time of year that as business owners we get all those phone call and letters asking us to purchase "ads" in all kinds of school publications, like the football program. You have two choices when you purchase "ad space." You can … [Read more...]
Why Are You Here? It’s Not To Get Business Obviously.
March 21, 2013 by
Good Morning One of the leads group that I go to does a networking tip of the week. This week, I gave the tip and would like to tell it to you here. Have you ever gone to a networking event where you had to RSVP, maybe had to get a ticket, and pay a fee? Now you're talking to someone and are … [Read more...]
Why Cross
October 11, 2012 by
Good Morning Over 25 years ago, I read a book by Jeff Slutsky called "Streetfighting: Low-cost advertising/promotion strategies for your small business." This book not only helped me get a job, it also taught me a lot about retail marketing as I started working in retail. When I became a store … [Read more...]
Stop Steaming Me Up!
September 27, 2012 by
Good Morning I go to a lot of networking events, you know, events to meet other business people with the hopes of getting a few leads, maybe drum up some new business. If I'm really lucky, get something to eat. What steams me up the most is when I'm talking to someone and I get to the point … [Read more...]
I Don’t Want You To Be A Saleperson For Me!
July 12, 2012 by
Yes, you read that right! I don't want you to be my salesperson. Unless you work for me full time and I train you in what we do and offer. And I don't want to be your salesperson either! What? In almost every leads, networking group, etc. we are told that the other people in the group can be your … [Read more...]
