Here is an interesting fact about sales and contacts: 85% of sales happen after the 5th contact, yet 85% of people stop after the 1st contact. What happen's to most of those contacts after the 1st contact. Do they go into a file, box desk drawer, or what. Do you ever get around to contacting … [Read more...]
Archives for 2012
Leaning A Lot About Marketing For You?
November 8, 2012 by Leave a Comment
Today I'm writing to you from Nashville. I'm at Dan Kennedy's GKIC Info-Summit through this coming Sunday. I hear some of the top people in information marketing. Some of the sessions I will be going to include "Create A Complete Monster Converting Sales Funnel in Just 2 Days" and Copywriting -"The … [Read more...]
Be the pre-eminent choice in the mind of your customers.
November 1, 2012 by 14 Comments
Good Morning I'm working on a special presentation about the seven mistakes that small businesses make that prevent them from standing out from their crowded market and eliminating their competition to become the ONLY, pre-eminent choice in the mind of their customers. I came across a lot of … [Read more...]
Having A better Mouse Trap Alone Will Not Get You Sales
October 25, 2012 by 13 Comments
Good Morning I talk to a lot of people about the development of the message that they are going to send out to their targeted market. Most of the time, their message is: Here I am. This is what we do; so you should buy from me. With people being bombarded with thousands of messages … [Read more...]
Do It Again And Again And Again…..
October 18, 2012 by 15 Comments
Good Morning When planning what kind of advertising you will be doing, don't plan on doing it just once! You must do it multiple times. When you use direct mail, don't send out post cards, flyer or sales letter just once. Send another mailing to the same group 3-4 weeks later and then a 3rd 3-4 … [Read more...]
Why Cross
October 11, 2012 by 2 Comments
Good Morning Over 25 years ago, I read a book by Jeff Slutsky called "Streetfighting: Low-cost advertising/promotion strategies for your small business." This book not only helped me get a job, it also taught me a lot about retail marketing as I started working in retail. When I became a store … [Read more...]
