May 16, 2024

Cheap but Good Food & Drink And You Have To…..

Networking events are a great and low-cost way to get your name and business out in front of other businesses. It's also a great way to get fed and have a few drinks at the same time. Lots of chambers' after-hours mixers only cost $5-10. If done properly they are a very wise investment in business … [Read more...]

A Big Mouth Might Not Be Big Enough

My father owned restaurants most of his life, all kinds from greasy spoon to tablecloth with full bar. When he opened his last one, he sent out invitations to his grand opening. He sent them to any- and everyone we knew. Later he put in a stage and had bands come in to play on Friday and Saturday … [Read more...]

What About My Ego??

When writing your marketing materials, make sure that you not only write as if you are talking to one person (see last week's tip below), but make sure that you address your readers' interests, concerns, wants and needs. You have to address their "hot button" issues. Your needs, concerns … [Read more...]

Why You Want Just 1 Person To Read Your Ads

Many business owners simply don’t understand good marketing and advertising.  Although marketing and advertising goes out “en masse” to thousands of people at once, it is read by one person at a time.  For some reason, business owners seem to overlook this important distinction.  When you write your … [Read more...]