April 29, 2024

Don’t Be Wimpy , Grow A Pair!

Good Morning Do you want your advertising to work, I mean really work? Do you want to get your customers to spend more money and do it more often? Then you need to make your ads bold and plainly to the point. Tell people why they should buy from you; give them a real reason.  Make it easy … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

What You Doing?

We had a short-lived break from the heat. Last week it got down to a chilly 97. Well, back to 100-plus days. Now that school is about to start and people are getting back from vacation, it's time to get out and market your business. You still have about a week or two left to do some planning, but … [Read more...]

Why your marketing is not working

Are you are not getting as many customers in the door these days as you'd like? Well it could be the slow time of the year, the weather, the economy, or it could be your marketing/advertising. Most business owners select their marketing/advertising by which media salesperson walks in the door … [Read more...]

Quit Sitting On Your Hands

June has arrived and along with it, hot weather and people taking time off for vacations. We are also halfway through the year. Are you still on target with your marketing?  … [Read more...]

Keep It All The Same

Businesses have lots of marketing materials and ads out there promoting their business, product and services. It is very important that all the ads and materials be coordinated in look and information. In essence, the same message carried … [Read more...]