Good Morning Last week I wrote asking how you reach people who are not searching or surfing social media looking for you or happen to run across your message. Well, no one won; I guess that's what happens when you run a contest just before a major holiday weekend! The answer is you use … [Read more...]
Marketing Works
August 8, 2024 by
The job of marketing and its subset advertising is to convince you that you want and need something and you have to buy it NOW! Whether you really need it or want it. A friend of mine who sells promotional items sends out an email on different subjects and then ties the subject to items he sells. … [Read more...]
More About Your Competition
July 25, 2024 by
Good Morning Last week I wrote about your competition. Specifically YOU! You and your mindset can stand in your way of being successful. This week I want to write about two more types of competition. Direct - Direct competitors are businesses that sell or offer exactly what you sell or … [Read more...]
You Need A Website!
May 2, 2024 by
Good Morning I'm old (there, I admit it), but not that old! I know lots of people who are older. I also know a lot more people who are younger. As I talk with people about their marketing/advertising, I'm surprised at their lack of knowledge about how to present their business. Years ago when … [Read more...]
More Than 1 Method
October 12, 2023 by
Good Morning At a leads group I recently attended, one of the people mentioned that in their industry they were on longer allowed to collect IP addresses for part of their market. Another person spoke up that their industry is doing the same. We were told IP addresses were now considered … [Read more...]
Emotional Copy Triggers
May 4, 2023 by
Good Morning As a business owner who does their own advertising/marketing you have to know how to write copy that sells what you are offering. Yes you do! You are your company's top and maybe only sales/marketing person. This is true even if you hired a company to run/develop your digital … [Read more...]
