Good Morning My wife just completed the last of a series of on-line courses she needed in order to get her regular teaching certification. The course was Web2.0. For this course she had to create a blog, use Instagram, Pinterest, YouTube and a host of other web apps and connect them to her … [Read more...]
Media Mistake in Marketing Your Business
January 30, 2014 by
Good Morning For the past two weeks I've written about developing a profile of your best customers, finding more of them and sending your personalized message to them. Now, let's cover the last big mistake - media. You have to match the media to your audience. Let me say that again: Match … [Read more...]
Time To Get Back To Work
January 9, 2014 by
Good Morning I hope that everyone had great and restful holidays and you're all ready to get back to work. I've talked to a number of business owners who came back and then realized that they had very little business and plenty of bills due. So with that in mind, … [Read more...]
You Got To Be The Lowest Price – Not!
December 12, 2013 by
If you have been in business for any length of time, you have gotten the call or visit from someone who tells you that your prices are too high and need to be lower if you want their business, because x business is lower and you need to be lower than them. Well, that has happened to me a number … [Read more...]
Why are you wasting money?
December 5, 2013 by
A few months ago, the transmission on my car went out. I took it to the business across the street from my office that specializes in transmissions. They repaired it in record time and even charged me less than they quoted. I did not do the work on it myself nor did I take it to the shop where I … [Read more...]
